Our journey to connecting continents

Discover the mission and vision driving Rooted Routes Intl. and learn how we are building trusted trade routes between Africa and the Middle East.

The Founder Story

Rooted Routes Intl. was founded by Faith Oteki with a clear vision to create trusted trade connections between Kenya and the Middle East.
Having recognized the gap between high-quality suppliers in Kenya and reliable buyers in Dubai and across the region, Faith saw an opportunity to build a structured sourcing route based on transparency, integrity, and long-term partnerships.
Many Kenyan producers struggle to access international markets, while buyers often face challenges, finding dependable sourcing partners. Rooted Routes Intl. was created to solve this problem by bridging both sides with professionalism and trust.
Based in Dubai, the company focuses on facilitating smooth trade transactions, verifying suppliers, and ensuring that buyers receive quality products with confidence. The goal is not just to close deals but to build sustainable trade relationships that grow over time.
Faith believes that Africa holds immense potential, and through Rooted Routes Intl., she is committed to unlocking that potential by creating reliable routes from Kenya to the Middle East.

What makes us unique

What truly sets Rooted Routes Intl. apart is our commitment to building trust and fostering long-term relationships. Our Dubai-based credibility offers a strong foundation, backed by our trusted Kenyan supplier network. We pride ourselves on transparent communication throughout every stage of the trade process. Our no-conflict deal structure ensures fairness for all parties, while our professional trade handling guarantees smooth and secure transactions. Choosing to work with us means choosing a partner dedicated to your success, with a long-term partnership approach that prioritises your business growth.

Meet our expert team

The team behind Rooted Routes Intl. brings a wealth of expertise and a shared passion for connecting markets. Our professionals are skilled in product sourcing, ensuring you get access to the best quality goods. We specialise in supplier verification, rigorously vetting partners to guarantee reliability. Our buyer matchmaking services effectively connect the right suppliers with the right buyers. We also offer comprehensive trade facilitation, logistics coordination, and negotiation support, ensuring every aspect of your trade journey is handled with precision and care. We are committed to making your trading experience seamless and successful.

"Rooted Routes Intl. transforms your supply chain. The transparency and dedication are unmatched!"